Two researchers tested a costly signalling model of apology a... | Yohsuke Ohtsubo and Esuka Watanabe

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Two researchers tested a costly signalling model of apology and found that saying sorry is believed in proportion to what it costs the one who says it.

Yohsuke Ohtsubo and Esuka Watanabe, 2009 · experimental test of apology as a costly signal

Ohtsubo and Watanabe, Do sincere apologies need to be costly? Test of a costly signaling model of apology, Evolution and Human Behavior, 30(2), 114-123, 2009

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Yohsuke Ohtsubo and Esuka Watanabe: Two researchers tested a costly signalling model of apology and found that saying sorry is believed in proportion to what it costs the one who says it.